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Android users in Europe may get more search choices after Google about-face
June 21, 2025
You may soon get more choices forAndroid’s search engine— if you live in Europe, at least. AsTechCrunchreports (disclaimer: this author writes forTC’ssibling siteEngadget), Google hasscrappedan auction system where companies paid or a chance to be included in Europe’s Android search choice screen. It will also include more than the existing four choices.
Read more:Google vs the EU: Which side are you on?
The internet giant will now let qualifying Android search providers participate for free in the wake of “further feedback” (read: pressure) from the European Commission. AsBloombergnoted last month, EU Competition Commissioner Margrethe Vestager said the auction system was broken and that the EU was “actively working” on a fix. Google risked further regulatory action if it didn’t move first, in other words.
The updated Android search choice screen should arrive in September.
Google launched auctions in 2018 in response to theEU’s $5 billion antitrust fineover allegedly anti-competitive behavior, which included a requirement that the company distribute its search engine outside of Google Play. The firm maintained that its pay-to-participate approach for the search choice screen helped competition, but rival engines balked. They said the paid system not only made it harder for smaller search providers, but punished alternative business models (like the tree-planting engine Ecosia) and had too few slots.
This doesn’t mean that you’ll always see Ecosia, DuckDuckGo or other alternative search engines when setting up a new Android phone in Europe. You’ll certainly see more choices, though, and you might see engines that were rarely (if ever) options in the past. That’s good news if you’re not a fan of Google search or just want more flexibility when personalizing your devices.
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