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Businesses can now send certain Android users RCS texts
August 08, 2025
Two weeks ago, we talked about how Android users might finally be able tosend text messages from their computerswithout having to usea third-party app. The hint of this possibility appeared in new code forAndroid Messagesthat points to RCS (rich communication standard) capabilities. Now,Googleis giving businesses the ability to use RCS textingto communicate directly with customers.
You can read more about what RCS is and what is possible with the protocolhere, but as far as businesses are concerned, it’s the ability to richly interact with consumers in ways that just aren’t possible with standard texting.
One of Google’s early partners with this new business program is Booking.com. With regular texting, Booking.com can send customers text and some hyperlinks, and that’s it. But with RCS messaging, Booking.com can send a photo, formatted text, and even buttons to add the customer’s booked trip to their calendar:
If you’re excited about what this means as far as RCS texting gettinga broader rollout to all Android users, it’s unfortunately not that simple. Right now, Google only has a handful of companies on board for the business-to-consumer connections, and for the system to work correctly, users need to be on specific devices, using specific apps, on specific networks. If any one of those criteria isn’t met, the RCS message defaults back to a regular text message.
Google has beentrying for yearsto get other companies on board for a universal standard that everyone adheres to so that RCS messaging can be used across all of Android. But getting that many factors to all line up has been a struggle, to say the least.
As it stands right now, for the select business partners Google is working with to communicate via RCS, the customers they are trying to connect to must be running an updated version of Android Messages as theirdefault SMS app, and their devices must be on theSprintnetwork. And, of course, those people must be customers of 1-800-Contacts, 1-800-Flowers.com, Booking.com, SnapTravel, and Subway, and opt-in to receive messages from those companies.
So, in other words, a relatively small number of people in the Android world.
Still, any expansion of RCS in Android is exciting, as it points to the death of the clunky and outdated SMS/MMS service we unfortunately still rely on.
In Google’s blog post on the matter, the company promises that RCS will have a presence atMobile World Congress 2018, which officially begins on Monday.
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