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Chinese retailer usurps Amazon as the biggest shopping app in the US
June 24, 2025
Amazonhas long been the dominantshopping appon Android in the US. But its position is now under threat from a Chinese retailer. According to tracking firm data, Shein has now overthrown Amazon as the most installed shopping app on the platform in the US.
Sheinwas founded in 2008, according toTechCrunch, and may now be valued at $15 billion according to estimates. The fashion retailer is based in China and reportedly controls its production lines from top to bottom. This means it can adjust on the fly to global trends and demand. It also supports PayPal payments, features a live chat customer care service, and free shipping for orders over $49. Its growth across the US is likely partially due to these factors.
It took the top spot as the US’ most installed shopping app on May 11. PerApp Annie, it continues to hold that position at the time of writing. Globally, it sits at the top of at least 14 nation’s app charts. Shein is now ranked as the 17th most popular app in the US overall, too. It’s rise isn’t limited to Android, though. Shein also ranks as the biggest shopping app on iOS in more than 50 countries, perSensor Towerdata.
Have you installed and used Shein on your device?
Shein isn’t available in some markets though. It was among more than 50Chinese apps bannedby the Indian government in late 2020.
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