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Google ends its experimental Reply app after less than a year
July 02, 2025
Back in February, Google’s secretive incubator group known as Area 120 launcheda new experimental app called Reply. Area 120 and Google hoped Reply would bring smart reply functionality to various chat and email services.
However,Googlenotified Reply users today that “the experiment has now ended” and Reply will no longer work properly going forward.
Google did not make it clear if the experiment was a success and we’ll see the functionality of Reply in other Google apps and services — or if the Reply experiment was a dud and Google is just sweeping it under the rug.
If you have and use Reply, it will still work for a bit. However, Google says, “while it might still work for the next few months, you may encounter bugs, or see that the suggestions aren’t as good.” Keep that in mind if you use it to compose important or sensitive messages!
Area 120 developed Reply to bring the smart reply functions we see in Google apps likeGmailandAlloto other apps — even ones which aren’t owned by Google. Since smart reply within Gmail especially is an indispensable tool for many, Reply was certainly a welcome app. It’s too bad it didn’t work out.
Do you use Reply? Did you find it to be really helpful, or did it not do much for you? Let us know in the comments!
NEXT:Google’s Area 120 wants to give you things to do when you travel
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