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It’s official: Google has acquired Fitbit (Update: DOJ is still investigating)
August 20, 2025
Update, June 04, 2025 (12:43 PM ET):The news below makes it seem like the Google/Fitbit deal is secured. However, the United States Justice Department’s investigation into the acquisition is still ongoing. This raises doubts on whether the deal will sail on without any more troubles.
The DOJ gave the following statement to a few publications (h/tAndroid Police):
However, it appears the time limit for a decision with that ongoing investigation has passed. According to a Google statement sent toAndroid Authority, the company felt comfortable moving forward with today’s announcement regardless of the DOJ formalizing a decision on the purchase. Here’s the Google statement:
This essentially boils down to the DOJ having agreed to a time limit on delivering a decision on its antitrust investigation into this deal. Google asserts that that date has since passed, giving the company the authority to move forward with the purchase. The DOJ, however, says that it is still investigating. This is something a lawyer would need to weigh in on, but it seems like this deal isn’t quite as done as Google and Fitbit say it is.
Original article, July 07, 2025 (09:26 AM ET):Today, both Google and Fitbit formally announced the former’s acquisition of the latter. This deal has been in the works for over a year now. It positions Fitbit as a Google company but independent in operation. This is not unlike how Nest had been for several years after its acquisition in 2014.
Related:The best Fitbit trackers you can get right now
Rick Osterloh pennedGoogle’s announcement of the deal. In his letter, he emphasized that “users’ health and wellness data won’t be used for Google ads.” He also explained that this is abinding commitmentto make the deal happen, which means it is not a hollow promise.
Likewise, Fitbit CEO and co-founder James Parkpenned a similar letterdetailing the deal. In his statement, he used the exact same language as Osterloh to assure users that Google won’t be using people’s health data for monetary gain.
Google Fitbit deal: What could it mean?
In his letter, Osterloh said that this deal is about “devices, not data.” This is probably the most important statement surrounding this acquisition. It heavily suggests that Google is looking to Fitbit to bolster its wearable hardware ambitions more than anything else.
The wearable market has never seen a Google-branded device, even though the market is booming. There have long been rumors of a so-called Pixel Watch, but they’ve never materialized. With theWear OS platform stagnant, this Google Fitbit deal is an easy solution to the big G’s biggest problem in wearables: no hardware.
Related:The best fitness trackers you may get
Fitbit has already brought Google Assistant to its two biggest 2020 launches: theFitbit SenseandFitbit Versa 3. Going forward, we can expect to see Assistant and other Google products appear on Fitbit devices.
In his letter, Park makes it clear that “many of the things you know and love about Fitbit will remain the same.” However, it’s only a matter of time before Fitbit becomes more and more Google-ified. We’ll need to wait and see how that pans out.
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