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LeEco opens North American HQ in San Jose
August 15, 2025
LeEco has been in the news quite a bit recently. Once known as LeTV, the company hastaken to the road, announcednew phones, and evencalled Apple “outdated”. For those loving outside the company’s native country, the name may not ring a bell, even though it’s often referred to as the “Netflix of China”. Things are about to change however, in a very big way.
Today LeEco announced the opening of its North American headquarters, making it a bold step into a new market. The facility, located in San Jose, California, is 80,000 square feet and can hold up to 800 employees. According to BusinessWire, in the future, it will also become the “home of LeEco’s autonomous driving research center, the LeFuture AI Institute.”
The company’s outspoken CEO, Yueting Jia, had the following statement to make:
In addition, the Chinese Consul General in San Francisco, Luo Linquan, was quoted by saying,
Finally, the Mayor of San Jose, Sam Liccardo, took some time to thank the company as well, on behalf of the city he serves:
Aggressive in America
In a sense, the company is seemingly competing more with Google than it is with Apple, despite the fact that its smartphones currently run a skinned version of Android. Alphabet – the company which owns Google – has a variety of product sectors under its umbrella including advanced robotics. Apple on the other hand, has yet to formally announce plans to develop a smartcar, VR, or a television set even though it does have hardware that works with some the aforementioned product categories.
LeEco’s introduction into the US marks the advent of another large IT company from China, following others before it such as HUAWEI. There has been talk ofXiaomi seeking to enter the marketas well, however in light of the company’spoor performancethis past quarter it may need to look introspectively before it can expand outward.
It looks like some major competition just landed in Silicon Valley!
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