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New Google Play policies will hopefully make apps safer for kids
June 27, 2025
In a post published today at theAndroid Developers Blog, Google announced some new policy updates when it comes to apps on theGoogle Play Store. The updates revolve around apps geared towards kids — or apps that could be construed as geared towards kids.
The mostly-common-sense updates are as follows:
Overall, there’s nothing too surprising there. However, Google is quite serious about enforcing these policies.
Googleis introducing a new way for developers to declare a target audience for their applications. This involves developers filling out a short questionnaire about each app they own on the Google Play Store. Google will then monitor and verify the accuracy of the questionnaire which will better help the company organize and deliver apps to users of various ages.
The policy updates affect literally every developer and product on Google Play and will be mandatory for all new apps starting today. Google is giving developers a grace period to fill out the questionnaire for previously-posted apps, which ends on August 13, 2025. By that date, devs should have filled out the questionnaire for everything they own.
These changes come not long afterYouTube made similar sweeping policy updatessurrounding children. Those updates were in response to predatory behavior in YouTube comments, as well as videos that seemed geared towards children but which featured adult themes.
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