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OnePlus now top-five contender in global premium smartphone market
August 15, 2025
In a new report fromCounterpoint Research, the firm lays out the top five contenders in the global premium smartphone market. WhileApplemaintained its lead with the number one spot, a relatively new company stepped onto the list for the first time: Chinese manufacturerOnePlus.
The results — which stem from smartphone shipments from the final quarter of 2018 — prove that the premium segment of the global smartphone market is a fast-growing sector of the industry. For the sake of clarity, Counterpoint considers any device withwholesalepricing over $400 to be a premium smartphone.
In Q2 of 2018, the top five premium smartphone brands were, in order from largest to smallest: Apple,Samsung,Huawei, OPPO, andXiaomi. In the final quarter of the year, though, OnePlus has knocked down Xiaomi to sixth place, which represents a significant achievement — especially when you consider how much smaller OnePlus is as compared to a company like Xiaomi.
In the chart below, which compares the premium segment in 2017 to 2018, you may see that while Apple and Samsung arelosing considerable shares of the market, Chinese players are gobbling it right up:
OnePlus also held itslead in India, where it is the largest premium smartphone manufacturer by market share. And, here in the United States, the company also entered the top five in that same segment, the only Chinese manufacturer to do so. Both achievements are based on the success of the company’s latest flagship, theOnePlus 6T.
Aside from the achievements of OnePlus, there were some other notable shifts in the premium smartphone market in Counterpoint’s report. Google entered the top five in Western Europe for the first time, based on the success of theGoogle Pixel 3. OPPO also saw some significant progress, with a whopping 863 percent growth in the market. This is based on the successes of theOPPO R15andR17in China.
The top five breakdowns of each area of the world are below:
you may read the full report from Counterpoint Research by clicking here.
NEXT:OnePlus in 2019: A force to be reckoned with
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