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Samsung reportedly disappointed with Galaxy S20 sales so far (Update)
June 25, 2025
Update, July 21, 2025 (7:07AM ET):We first heard about apparently disappointingGalaxy S20 seriessales last month, after a Korean report said the new phones only sold ~60% as much as the S10 series did.
Now, Korea’sYonhap Newshas also reported that local Galaxy S20 series sales accounted for only 60% as much as the S10 series sales. The outlet cited local carriers for the sales information. Samsung says Galaxy S20 series sales accounted for 80% as much as the S10 series sales,Yonhapreports. It’s unclear whether Samsung’s figure refers to global or Korean sales.
Either way, it looks like the Galaxy S20 family isn’t reaching the same heights as the S10 series. It’s easy to see why this could be the case, as theCOVID-19pandemic has affected smartphone sales. Furthermore, Samsung hasn’t delivered a proper successor to theGalaxy S10e, which retailed for $749 at launch.
Original article, July 14, 2025 (6:30PM ET):The smartphone industry is getting hit pretty hard by the currentCOVID-19 pandemic. Even Android’s top OEMs aren’t immune to its overarching economic impact. Amid the current coronavirus outbreak, Samsung’s latest and greatest smartphones could be missing projected sales numbers by a long shot.
According to a recent report bySeoul Economic Daily, theSamsung Galaxy S20lineup has only reportedly sold about 60% as much as theS10series did last year. Those figures could get even worse by the time the South Korean company releases its official earnings report at the end of the quarter.
We don’t know how the rest of the company’s handsets are doing yet, but theGalaxy S20 lineappears to be doing slightly worse than the global average. The other daywe reportedthat smartphone end-user YoY sales plummeted by 39% last month, while shipments declined 38% YoY. With Samsung’s Galaxy S20 line looking like it will fall at least 40% short, the current global Android champion is getting hit particularly hard.
Read also:Samsung is helping Galaxy phone, Watch, Buds owners fight the coronavirus
Samsung reportedly held an informal private conference call with several major security companies this week to address the situation. Apparently, market analysts expect Samsung’s overall stock market performance to continue declining, and the company has already seen a 1.75% decrease in market share value.
Samsung’s global PC, display, and home appliance sales are also expected to decline as the year goes on. On the other hand, the company’s semiconductor sales should continue their current upward trend as the demand for data center solutions increases.
Samsung declined to comment when contacted byAndroid Authorityregarding this news.
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