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Silly Samsung marketing stunt involves a tiny town called Appel
August 17, 2025
Who doesn’t love a good marketing stunt, especially when it’s at the expense of Android’s arch-rivalApple? Recently, we sawHUAWEI handing out power banksto Apple fans as they waited in line for the newiPhone XS. The card included with the bank said, “You’ll need it.” Zing! Pow!
Now,Samsung is getting in on the funwith a new marketing stunt that took place in Appel. No, that’s not a typo: the town is called Appel, and it’s a small village with only 312 residents in the Netherlands.
Samsung reps drove around in vans, handing out Android smartphones to 50 of Appel’s residents. Now, Samsung and Appel are best friends. Get it? LOL! Zing! Woo!
Ok, this one isn’t nearly as good as the HUAWEI one, but whatever. Check out the video documenting the stunt below (annoyingly shot in portrait mode):
The Appel residents are clearly happy to each get a freeSamsung Galaxy S9, with some in total shock at the news. Samsung even got some of the residents themselves to hand out the free devices, including the blonde girl in the YouTube still above.
But my absolute favorite is this guy:
You and me both, bro. Where’s my free Samsung Galaxy S9?
NEXT:“You’ll need it”: HUAWEI hands out power banks to queuing iPhone fans
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