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Someone got paid to come up with Oath replacement name ‘Verizon Media Group’
June 20, 2025
Today, Verizon CEO K. Guru Gowrappan posteda press releaseabout the official end of its media brandOathand the start of its new brand: Verizon Media Group.
Some would probably say “Verizon Media Group” is a little too on-the-nose for a brand name, but hey: no one wants to work late at marketing meetings, so they probably just settled on the first name that popped up and called it a night.
Verizon Media Group will now be the umbrella brand for the various Verizon media properties, such as Yahoo,HuffPost, AOL,TechCrunch, andthe recently overhauled Tumblr.
TheOath brand began in 2017and was the combination of two media properties Verizon had recently purchased: AOL and Yahoo. Verizon’s main ambition with Oath was to create new media which appealed to younger consumers, with a major focus on video content. However, Oath struggled to make much headway with several of its ambitious ideas falling flat, such asthe go90 appwhich aimed to take on video streaming services like YouTube and Netflix.
Earlier this year, Oath CEO Tim Armstrongmade some commentswhich made it pretty clear that go90 and Oath, in general, weren’t going to last. Armstrong left his position to be replaced by Gowrappan who very quickly announced the removal of all pornographic content on Tumblr and laid offabout 10 percent of the Oath workforce.
Now, starting July 30, 2025, Oath will officially be done and Verizon Media Group will take its place.
For general consumers, this reorganization won’t mean much —HuffPostandTechCrunchwill still publish their content, Yahoo will still offer news, stocks, and email, and AOL will do…whatever it is AOL does now. Other than Tumblr’s controversial makeover, it will be business as usual at Verizon Media Group.
NEXT:Verizon’s 5G aspirations lead to over 10,000 voluntary resignations
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