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Someone has spent $1 million on ‘free-to-play’ mobile title Game of War
June 09, 2025
A 45-year old California-based man has admitted to spending an estimated $1 million on mobile titleGame of War: Fire Agethrough money embezzled from his employer. The man, Kevin Lee Co, confessed to stealing nearly $5 million through his position at heavy-equipment company ‘Holt California’ between May 2008 to March 2015, which he also spent on plastic surgery and season tickets to the San Francisco 49ers.
Game of War is a fantasy strategy title developed by Machine Zone available onAndroidand iOS. It employs a common mobile monetization method which offers players in-game items in return for cash, the current costs of which range from $1.99 to $399.99 per item. As these items are consumable, there’s no limit to the amount of money one could spend on the title.
According to areport from VentureBeatlast April, Game of War “draws an average of $549.69 per paying user [per year]. That’s more than any other mobile game, and that’s enough to make the game one of the top-grossing apps in the $34.8 billion gaming business on iOS and Android.”
Game of War has also invested significantly in its marketing campaigns, creating aSuper Bowl commercialfeaturing supermodel Kate Upton and tapping Mariah Carey for itsHero ad.
How much do you spend on in-app purchased in mobile games? Let us know in the comments.
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