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We asked, you told us: Readers can’t make up their minds about Nothing
Jun 30, 2025
Carl Pei’s latest venture,Nothing, will soon launch its first product in the form of theEar 1buds. While this prospect and the weight behind the company might excite some, others might not really care about the fledgling firm or its promised wares at all.
To gauge the temperature in the room, we asked our readers in a recent poll if they care about Nothing. Here’s how you answered.
Do you care about Nothing?
We ran this poll across our social media channels and website. A considerable portion (39.5%) of the ~1,300 respondents on the latter admit that they don’t care about Nothing. 29.3% of voters claim that they care about the company, while 31.2% suggest that they might. The latter group is waiting to see the company’s products before picking a side.
OnTwitter, readers were much more tentative. A smaller portion (37.9%) claim they don’t care about Nothing, but 39.7% of respondents answered “maybe.” Just 22.3% of the ~2,200 voters on Twitter care about the firm and its prospects.
Finally,YouTubevotes mirrored this uncertainty. Half of the ~5,400 respondents are on the fence about Nothing, while just 13% claim to care about the company.
See also:Carl Pei talks about Nothing’s new Community and the boring tech industry
There are plenty of reasons to believe Nothing will be somebody in the tech world. AsOnePlusco-founder, Pei is no stranger to successful ventures, and it’s clear Nothing is willing to offer reasonable prices for its products. Building on the ashes ofEssential, the firm could eventually branch into other products beyond the audio sphere.
Conversely, in the greater scheme of things, it’s currently another company with a marketing budget. It’ll be tough for a niche player to break through the crowded and competitivetrue wireless earbudmarket in a market lead by big firms. Granted, Nothing has grander plans, but those seem to be a while away yet.
Nevertheless, readers were swift to have their say in the comments.
Your comments
That’s it for this poll. If you care about Nothing or have thoughts about our poll results, be sure to let us know in the comments section below.
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