Affiliate links on Android Authority may earn us a commission.Learn more.
What the hell is this new phone from Essential’s Andy Rubin? (Update)
July 04, 2025
Update, June 19, 2025 (1:39AM ET):Essential founder Andy Rubin posted images of a new mobile phone yesterday, but it wasn’t clear whether this was an Essential product or from another venture.
Now, Essential has confirmed that it is indeed working on this device, posting a series of photos on Twitter as well. Check them out below.
It’s worth noting that the device actually seems pretty small, akin to anAndroid TVremote. This suggests that it could be a companion device akin to thePalm Phone. Then again, Palm’s device didn’t seem to catch on with a wider audience, presumably due to its $350 price tag and the existence ofsmartwatchesandcheap Android phones.
What do you make of Essential’s latest device? Let us know in the comments!
Original article, July 14, 2025 (7:34PM ET):Essential Productsmay be working on a new phone. And when I say a new phone, I mean areallynew phone. Andy Rubin, known as the co-founder of the Android operating system and an executive at Essential Products.tweeted photosof an unannounced phone that has an unusual appearance.
The device — which has not been formally announced and has no known name — is tall and skinny. Really tall and skinny. Rubin showed off four of the devices, each a different color that Rubinreferred to as“GEM Colorshift material.” The blue, red, orange, and sea green finishes are highly reflective and change as the phones are tilted back and forth. Rubin noted that whatever entity is developing the device is still “dialing in the colors.”
Hardware features visible in the photos include a large camera with flash, possible fingerprint reader, and punch hole selfie camera on front. The display is narrow and stretches up the length of the device, with respectable bezels framing it.
Photos ofthe user interfacedon’t necessarily indicate that the device runs Android. Card-style apps appear on the home screen and as many as four appear to fit on the screen at once. The only full-screen app shown is a mapping/navigation app that doesn’t look like Google Maps. Rubin referred to it as a “new UI for radically different form factor.” Indeed.
Is it Essential, Rubin?
These photos came from Rubin’s personal Twitter account, and not Essential Product’s corporate account. Rubin runs a tech incubator on the side called Playground Global.
However, Essential confirmed that it does in fact have something in the works, and this appears to be it. “We’ve been working on a new device that’s now in early testing with our team outside the lab. We look forward to sharing more in the near future,” said the company in a statement provided toThe Verge.
Rubinleft Googleunder the cloud of sexual misconduct — and a hefty severance package. He later founded Essential Products., which churned out theEssential Phone. When the news of his alleged conduct went public, he took a shortleave of absencefrom Essential. He later returned and has been keeping a low profile since.
We look forward to learning more about this upcoming Essential phone down the road. Please be sure to tell us what you think in the comments!
Thank you for being part of our community. Read ourComment Policybefore posting.
