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Why do Samsung’s AR Emoji suck compared to Apple’s Animoji?
June 29, 2025
WhenSamsungrevealed that theSamsung Galaxy S9would feature animated Emoji characters, the world groaned. Not only is the idea pretty trite in comparison to the other innovations Samsung could have focused on with its latest flagship, but it was a clear imitation of Apple’s recently announcedAnimojifeature for the iPhone X.
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Still, the idea of animating an Emoji character using your own facial features is not altogether bad, and the function receiveda lot of initial press.
However, once people got ahold of the device and started playing around with AR Emoji, it was a world of disappointment.Our own review of the Galaxy S9called AR Emoji “far from a polished product” and “pretty creepy.”
Why do AR Emoji suck so much, especially since Apple’s Animojis are so much better?
The answer is two-fold: the under-powered selfie camera on the Galaxy S9 and Samsung’s opinion on the length of your attention span.
AR Emoji’s Hollywood pedigree
According toa newCNETarticle, Samsung obtained the technology to create AR Emoji from a two-year-old startup calledLoom.ai. The startup’s resume is quite impressive, with a clients list featuring Lucasfilm, DreamWorks, and Disney. The CTO and principal engineer of Loom.ai are each Oscar-winners in technical categories.
That kind of Hollywood pedigree is likely what made Loom.ai stand out to Samsung when it was searching for an Animoji competitor. Truth be told, the way AR Emoji work is not unlike how motion-capture works in major Hollywood films; it’s just incredibly watered down.
If you were to star in a major blockbuster as a mo-cap character, you would be filmed and photographed on million-dollar equipment with special makeup and clothing to make your character as lifelike as possible. The way AR Emoji (and Animoji) work is to use those same methods in an amateur way.
Therefore, the difference in quality between the Samsung AR Emoji and the Apple Animoji partially comes down to hardware. To be blunt, the front-facing sensors on the iPhone X outrank the sensors on the Galaxy S9 on every level.
With the iPhone X and its facial scanning features, the phone can create a 3D rendering of your face. That rendering can then be molded into an Animoji, creating an adequate facsimile of you.
With the Galaxy S9 and its basic sensors, you can only create a 2D image of your face. That’s why AR Emoji don’t look much like the person and instead somewhat generic.
Samsung doesn’t think you can wait a few minutes
Going back to starring as a mo-cap character in a Hollywood movie, to create your character you would be shooting for hours just to get your basic facial features down. But with AR Emoji, the processing happens within seconds.
That’s because Samsung doesn’t think you’ll want to sit around for a few minutes to create your AR Emoji. If Samsung designed the process differently, the current core code that creates AR Emoji is capable of making more true-to-life images of your face; it would just take minutes instead of seconds. Samsung figured that you’d rather have a crappy AR Emoji in a few seconds than a decent AR Emoji in a few minutes.
Thanks for the vote of confidence, Samsung.
The idea of rendering your face and facial movements onto an animated character is a new one, and no one should expect the first two tries to get it perfect. It’s likely that future competitors and new iterations of AR Emoji and Animoji will be more realistic and overall better than what we have now.
But if you wanted to know why AR Emoji suck compared to Animoji, now you know.
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